Immerse yourself in the beauty of Watson Lake Park in Prescott, Arizona.

Elevate the breathtaking views and scenery in the shaded VIP Lounge. Enjoy the private VIP bar with complimentary tastings, VIP lounge premium bathrooms, VIP Beauty Bar by Desert Rose Retreat for your festival looks, as well as complimentary chair massages.

Interact with our Performance Artists, Food Trucks, Kids Area, Wellness Area, Prescott Night Market, Merch Booth, and partake in field activations/activities.

You may bring in a chair and/or blanket and grab a spot in the park to enjoy the all day experience. Seating in the VIP lounge is first come first serve.

Soak in the friendly atmosphere of Pure Imagination and experience a magical day!

*VIP tickets also provide access to the VIP Premium Stage Pit for front row viewing at both stages.

• Close proximity to all day musical performances on alternating stages that never overlap.
• Premium VIP Stage Pit access for front row viewing.
• Unlimited Access to the VIP Shaded Lounge.     
• VIP Bar with complimentary tastings.
• VIP Beauty Bar for enhanced festival looks by Desert Rose Retreat.
• VIP Bathrooms
• Complimentary Chair Massages.
• Food Trucks available during all festival hours.
• Enjoy Artisan Vendors featured in the Prescott Night Market.
• Free Wellness Area with Yoga and Breathwork sessions.
• Kids 10 and under Free!
• Festival and Artist Merch Booth available during all festival hours.
• You may add all day festival catering by El Gato Azul for an additional fee.

*All tickets will be sent Digitally to the email provided on purchase. Those will be sent closer to May 2025. PDF attachment(s) will be available to print as well.

*No Hidden Fees: No surprises at check-out! The Price you see INCLUDES all Service fees and Tax